Nascent competition was compelling the world’s #1 luxury marketplace to evolve. A lack of knowledge around existing and prospective consumers was impeding development of new positioning and business direction.
Primary research led to development of the insight that consumers shop 1stDibs not out of necessity, but looking to fall in love. Our brand role, therefore, was to help people find and fall in love with the world’s most exquisite objects.
Competitive Research / White Space Mapping / Quantitative & Qualitative Consumer Research Design / Consumer Research Execution & Analysis
StrategyInsights / Positioning / Brand Strategy Framework