Freshen up a dusty mass-fashion brand to appeal to younger, fully plugged-in professionals.
Modernize and remove the unnecessary elements to create a minimal and muted visual language that was both sophisticated and accessible. See beauty in a woman’s real life. From simple pleasures to the most momentous occasions, the life she lives offers.
Competitive Research / White-Space Mapping / Visual Strategy / Mood Boarding / Design System / Visual World / Tone of Voice / Brand Book / Guidelines & Toolkit