Burdock was created to diversify the Asian American story and to break down the stereotypes used to oppress them in America. In order to create something that felt distinct yet relatable to many Asian cultures, we combined the commonalities in the shared experiences and blended them with modern trends. This created an authentic template where diverse content and unique perspectives exist harmoniously.
COMPETITIVE RESEARCH / WHITE-SPACE MAPPING / VISUAL STRATEGY / MOOD BOARDING / DESIGN SYSTEM / WEBSITE DESIGN
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