Combo Chillhouse Cold
Chillhouse 210412 4 4
Chillhouse 210412 2
Chillhouse 210412 7
Chillhouse 210412 8
Chillhouse 210412 10
Combo Chillhouse Wp01
012

Chillhouse

Combo Chillhouse Address

Challenge

Take the dated idea of a day-spa and make it into a destination for young New Yorkers.

Solution

Build a brand that blends pop-culture, street-culture and self-care. Also blend in the culturally relevant elements of spa-culture such as nail art and matcha to elevate service offerings harder to make shareable such as meditation and massage.

Branding
Competitive Research / White-Space Mapping / Visual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Brand Book, Guidelines & Toolkit

Real World ExecutionPackaging Design / Retail Consulting

Combo Chillhouse Wp02
Chillhouse 210412 3
Combo Chillhouse 210427