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Challenge

Although CMU’s College of Engineering is one of the leading research and innovation institutions in the world, the Pittsburgh-based university doesn’t share the same prestigious perception as MIT or Stanford. Governments, large corporations and NGOs weren’t considering them as a partner to solve their hardest problems.

Solution

CMU’s method of “Advanced Collaboration” broke down and distributed complex issues into specialized projects and then reconstructed those work streams into a cohesive solution. After identifying and defining this unique problem-solving process, it was translated into photography, video and engineering case studies.

StrategyInstitutional Research & Analysis / Insights / Positioning

BrandingCreative Platform Concepting / Brand Guidelines & Toolkit

Real World ExecutionArt Direction / Brand Asset & Content Creation / Production

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CMU

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