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Dr. Vranjes

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Challenge

In the fragmented global home fragrance market, how can a premium Italian brand create distinction while relying less on wholesale footprints?

Solution

Develop a research-led strategic platform that claims category leadership by providing assurance to luxury buyers while also creating the enchanting atmosphere they sought out in their home. Finally, create a direct-to-consumer experience journey to lessen reliance on the wholesale model.

StrategyCompetitive Research / White-Space Mapping / Quantitative & Qualitative Research Design / Research Execution, Analysis & Insights / Positioning / Brand Strategy / DTC Strategy / Experience Mapping / Channel Development Strategy

BrandingVisual Strategy & Mood Boarding / Logo, Design System, Visual World & Tone of Voice / Brand Book, Guidelines & Toolkit

Real World ExecutionArt Direction / Brand Asset & Content Creation / Sampling Kit Concept & Design

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