In the fragmented global home fragrance market, how can a premium Italian brand create distinction while relying less on wholesale footprints?
Develop a research-led strategic platform that claims category leadership by providing assurance to luxury buyers while also creating the enchanting atmosphere they sought out in their home. Finally, create a direct-to-consumer experience journey to lessen reliance on the wholesale model.
StrategyCompetitive Research / White-Space Mapping / Quantitative & Qualitative Research Design / Research Execution, Analysis & Insights / Positioning / Brand Strategy / DTC Strategy / Experience Mapping / Channel Development Strategy
BrandingVisual Strategy & Mood Boarding / Logo, Design System, Visual World & Tone of Voice / Brand Book, Guidelines & Toolkit
Real World ExecutionArt Direction / Brand Asset & Content Creation / Sampling Kit Concept & Design