Gap Cover
Gap Ad 03

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Ad 04

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Ts

Time Square 44th st.

THE PROJECT
With the continual growth of direct to consumer retailers and an unsolved identity crisis, we worked with the Gap team to visually redefine the brand in the fashion of today. Inspired by the energy and versatility of their past, we set new standards, colors, type, photography and updated their iconic logo.

THE TEAM
Combo in collaboration with MT Carney – CMO Gap and Brynn Hemingway - CD

PHOTOGRAPHY 
Valerio Spada

Combo Gap Pattern
08

Gap

Gap Ad 02

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Ad 01

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Pattern Brand 02
Combo Gap Brand 01

The Brand Guidelines