Gap Cover
Gap Ad 03

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Ad 04

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Ts

Time Square 44th st.

Challenge

Create omni-channel consistency and relevancy for one of the largest global clothing retailers.

Solution

Bring the best of Gap’s iconic ‘90s aesthetic into a contemporary design system that gives each region a clear perspective on how to best activate for their market as a cohesive brand and ensure consistent execution across channels.

Branding
Competitive Research / White-Space Mapping / Visual Strategy / Mood Boarding / Design System / Visual World / Tone of Voice / Brand Book / Guidelines & Toolkit

Combo Gap Pattern
03

Gap

Gap Ad 02

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Ad 01

Ad Campaign SS17 / PHOTOGRAPHY by Valerio Spada

Gap Pattern Brand 02
Combo Gap Brand 01

The Brand Guidelines