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GEM Vitamins

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Challenge

Ensure that a truly innovative product into an equally innovative brand and consumer experience.

Solution

Unlike traditional supplements, GEM combines a wide variety of ingredients to create a new kind of vitamin. This kaleidoscopic approach to health and wellness drove the strategy and design to build a “resource brand” for millennials inspired by Wikipedia and National Geographic.

StrategyCompetitive Research / White-Space Mapping / Positioning / Brand Strategy

Branding
Visual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Brand Book, Guidelines & Toolkit

Real World Execution
Brand Asset & Content Creation / Packaging Design / Site Design / Communications & Social Design

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