Koa

The Project

The thoughtful brand focused on caring for the earth, each other and our own skin every day. Pulling from the founders’ Hawaiian roots, Koa was positioned and designed as a reef-safe anti-masculine skin care brand, spotlighting the same values as the progressive consumer they were trying to reach.

DELIVERABLES
COMPETITIVE RESEARCH / WHITE-SPACE MAPPING / POSITIONING / BRAND STRATEGY / VISUAL STRATEGY / MOOD BOARDING / LOGO / DESIGN SYSTEM / VISUAL WORLD / TONE OF VOICE / BRAND BOOK, GUIDELINES & TOOLKIT / BRAND ASSET & CONTENT CREATION / PACKAGING DESIGN / WEB SITE DESIGN

CONNECT WITH KOA
livingkoa.com, @livingkoa