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2020 Awakening

Challenge

Help the non-partisan art-activist collective For Freedoms arm people with the knowledge and power to exercise their right to vote in 2020.

Solution

Create a flexible creative language designed to invite and inspire political action. From billboards to digital publications to music videos and countless partnerships, we worked with For Freedoms to engage on multiple fronts leading up to the elections.

Branding
Visual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Brand Book, Guidelines & Toolkit

Real World ExecutionDigital publishing / OOH Advertising / Merch Design / Music Video Direction

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