Disrupt the luggage industry and the mega brands that dominate it.
Shift our perspective from the category’s traditional focus on product facts and features targeted for business travelers to a younger explorer who uses the places they’ve been to define the person they want to be.
Competitive Research / White Space Mapping / Visual Strategy / Mood Boarding / Positioning / Brand Strategy
Logo / Design System / Visual World / Tone of Voice / Brand Book / Guidelines & Toolkit
Real World Executions
Brand Asset / Content Creation / Packaging Design / Site Design