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01

Away

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Challenge

Disrupt the luggage industry and the mega brands that dominate it.

Solution

Shift our perspective from the category’s traditional focus on product facts and features targeted for business travelers to a younger explorer who uses the places they’ve been to define the person they want to be.

Strategy
Competitive Research / White Space Mapping / Visual Strategy / Mood Boarding / Positioning / Brand Strategy

Branding
Logo / Design System / Visual World / Tone of Voice / Brand Book / Guidelines & Toolkit

Innovation
Product Design

Real World Executions
Brand Asset / Content Creation / Packaging Design / Site Design

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