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Disrupt the luggage industry and the mega brands that dominate it.


Shift our perspective from the category’s traditional focus on product facts and features targeted for business travelers to a younger explorer who uses the places they’ve been to define the person they want to be.

Competitive Research / White Space Mapping / Visual Strategy / Mood Boarding / Positioning / Brand Strategy

Logo / Design System / Visual World / Tone of Voice / Brand Book / Guidelines & Toolkit

Product Design

Real World Executions
Brand Asset / Content Creation / Packaging Design / Site Design

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