Combo Burdock Logo

Challenge

Create a design system and brand identity that celebrates a pluriform community and breaks away from stereotypes for the first publication focused on contemporary Asian American art culture.

Solution

Combine modern trends and traditional Asian themes to create an original and authentic template where diverse content and unique perspectives could exist harmoniously.

Branding
Competitive Research & White-Space Mapping / Visual Strategy & Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Brand Book / Guidelines & Toolkit

Real World ExecutionsWebsite Design / Merch

Combo Burdock Mobile
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Burdock

Combo Burdock Mag
Combo Burdock Site 02