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Take the dated idea of a day-spa and make it into a destination for young New Yorkers.


Build a brand that blends pop-culture, street-culture and self-care. Also blend in the culturally relevant elements of spa-culture such as nail art and matcha to elevate service offerings harder to make shareable such as meditation and massage.

Competitive Research / White-Space Mapping / Visual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Brand Book, Guidelines & Toolkit

Real World ExecutionPackaging Design / Retail Consulting

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