Ensure that a truly innovative product is translated into an equally innovative brand and consumer experience.
Unlike traditional supplements, GEM combines a wide variety of ingredients to create a new kind of vitamin. This kaleidoscopic approach to health and wellness drove the strategy and design to build a “resource brand” for millennials inspired by Wikipedia and National Geographic.
StrategyCompetitive Research / White-Space Mapping / Positioning / Brand Strategy
Visual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Brand Book, Guidelines & Toolkit
Real World Execution
Brand Asset & Content Creation / Packaging Design / Site Design / Communications & Social Design