Recruiting and retaining the best talent in fast fashion and retail remains the most difficult task for high-street retailers. H&M needed a new approach that would articulate the benefits of working at H&M for prospective and existing staff.
Recognizing that young people seek purpose as much as a paycheck, H&M developed the Place of Possible platform to serve as a channel for H&M to engage with employees and prospective talent on broad topics from benefits and career growth to values and diversity.
StrategyCompetitive Research / White-Space Mapping
ConceptingCreative Platform Concepting / Visual System / Brand Guidelines & Toolkit
Real World Executions
Art Design / Brand Asset & Content Creation / Asset Library Production