Combo Pd Logo
Combo Nike Pd Soft 01
Combo Pd Set2
Nike Pd Volt 01
Nike Pd Alpha 01

Nike Golf


The average golfer’s age is 54. How do you create a golf ball brand that appeals to a younger audience?


Blend tech and an energetic color system with an original typeface to get as far away from the category conventions as possible—then break the golden rule. For the first time in the history of golf, don't show a golf ball on the pack.

BrandingCompetitive Research / White-Space Mapping / Visual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Original Typeface
Real World ExecutionsPackaging Design

Combo Nike Pd Soft 02
Combo Pd Set1
Nike Pd Home
Combo Pd Long