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Nike Golf

Challenge

The average golfer’s age is 54. How do you create a golf ball brand that appeals to a younger audience?

Solution

Blend tech and an energetic color system with an original typeface to get as far away from the category conventions as possible—then break the golden rule. For the first time in the history of golf, don't show a golf ball on the pack.

BrandingCompetitive Research / White-Space Mapping / Visual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Original Typeface
Real World ExecutionsPackaging Design

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