Launch a new startup in one of the most competitive, cluttered and high-spend categories around - beauty.
Through observing the superficiality of the category, Saie positioned itself as not just beautiful, but meaningful as well. The more substantive qualities of clean make-up and going plastic-free in 2021 drove the soul of the brand while cues were pulled from the world of fashion to establish its look.
StrategyCompetitive Research / White-Space Mapping
BrandingVisual Strategy / Mood Boarding / Logo / Design System / Visual World / Tone of Voice / Brand Book, Guidelines & Toolkit
Real World ExecutionsBrand Asset & Content Creation / Packaging Design / Site Design